Educating shoppers on smart appliance functionality and product specs
Deep smart home functionality is challenging to show in store but digital appliance users are among the highest frequency adopters of smart home tech for Samsung. This work aimed to make that benefit clear and accessible for those shopping for appliances in retail.
I worked to create an interface that integrates with physical retail displays and clearly presents product spec and functionality next to the appliance itself.
Year
2026 - ongoing
Disciplines
UX Design
Project Management
Visual Design
A tablet is the main touchpoint of the interactive experience and displays all product shown in the physical space, an display receives commands from the tablet and displays matched content as customers browse categories.
Experience interface
The landing page is composed of an interchangable video background asset as copy overlay layer to facilitate event and product assortment based customization.
An attract content loop plays on the acompanying display
Categories are presented matching the product present in the retail fixure allowing deeper exploraton.
Smart home interfaces are shared across a single category so a simulated interface is presented side by side with the variety of models available to purchase.
Shopping for appliances is low frequency and high commitment so making critical spec information easily accessible is central to the experience
Features accessible through SmartThings are key differentiators of Samsung appliances and highlighting where they can be explored in the UI was critical to communicating platform value.
Two small scale design systems were used in building this interface one for the landing screens and left side content and the other for each of the smart appliance interface UI's
Outcomes
Deploying across nationwide retailers
This solution is currently being deployed in 50 home depot stores across the US with plans to scale to additional retailers in 2026 and 2027.